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Bed Bath & Beyond Partners With Bilt on Customer Loyalty, Engagement Platform

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-- Bed Bath & Beyond (BBBY) and Bilt agreed on a strategic partnership that will allow the retailer to use Bilt's customer loyalty and engagement platform, the companies said Monday.

As part of the partnership, Bilt's guest experience platform will operate as a "shared intelligence" platform across Bed Bath & Beyond's brands and will be integrated with the company's commerce and operating systems, the partners said.

Bed Bath & Beyond said the new tool will serve as an engagement, rewards, and loyalty platform for customers, and be a source of customer activity data for long-term value creation.

No financial details were disclosed.

Price: $5.66, Change: $+0.04, Percent Change: +0.80%

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