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FINWIRES

PayPal Launches Ads ID to Improve Ad Targeting and Measurement

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-- PayPal (PYPL) said Monday it launched PayPal Ads ID, a new advertising identity solution designed to improve targeting and measurement across digital advertising platforms.

The system builds deterministic identity signals from verified PayPal and Venmo accounts, using commerce data to help advertisers better identify and reach users across devices and channels, the company said.

PayPal said Ads ID links ad exposure to transaction data to improve targeting and attribution.

Shares of PayPal were down 1.6% in Monday trading.

Price: $49.64, Change: $-0.84, Percent Change: -1.66%

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