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Adobe Launches CX Enterprise to Streamline Customer Interactions
Adobe (ADBE) said Monday it unveiled CX Enterprise, an end-to-end agentic artificial intelligence system designed to help businesses manage their customer lifecycle workflows across fragmented platforms.The system targets to deliver better customer experiences and business results, the software firm said.Adobe is partnering with external platforms, including Amazon's (AMZN) Web Services, Alphabet-owned (GOOG, GOOGL) Google Cloud, Microsoft (MSFT), Nvidia (NVDA), International Business Machines (IBM), OpenAI and Anthropic to improve compatibility with existing enterprise environments, it said.The company also said it introduced the CX Enterprise Coworker application, which translates broad business goals into multi-step actions by coordinating various AI agents to assemble audiences, creative assets, and performance data.Shares of the company were up 2.6% in early Monday trading.Price: $250.67, Change: $+6.22, Percent Change: +2.54%
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